Pokemon fans should ready their wallets as iconic pocket monster Pikachu is coming to Build-A-Bear Workshop in North America, Europe and Australian early next year.
The Build-A-Bear exclusive Pikachu plush can be customised with a Poké Ball-themed hoodie, sound chip and a Charizard costume. Presumably the sound chip will enable the plush’s parent to annoy everyone with the irritating pika pika sound.
All purchased Pikachu will also include an exclusive official Pokémon TCG card.
“Pokémon and Build-A-Bear Workshop both create memorable experiences for fans of all ages. We are delighted to partner with a brand like Build-A-Bear Workshop that represents fun and friendship,” commented Monika Salazar, The Pokémon Company International director of licensing.
The partnership is sure to be just one of many ways Pokemon will be thrust into the limelight during its 25th anniversary year.